What is required to have a website Frequently asked questions
#1 Someone has to create it
Not all websites are created equal. Layer in marketing strategy and now things can start getting complicated and expensive. Many free tools exist and these tools very in cost and complexity, Strategy and services, just to name a few things.
#2 Data Collection & Reporting
The internet exists primarily to generate leads or sales. if your website does not collect data and report on the data collected then its a brochure and you have no real idea what its doing for you.
#3 Hosting & SSL Costs ($15 - $25 per month)
Your website needs to be on a hosting account. in some cases this is built in with a website builder but otherwise you will need a hosting account for the website. Many hosts exists and it will be presented a number of differnt ways with something included and some not included. SSL certificate is the same ( Hosting is typically a monthly fee ), Sometimes included and sometimes not. This has a minimum cost of $20 for the certificate and can take abotu an hour to install depending on the platform. This will cost $150 a year because its and annual process.
#4 Domain ($25/year)
The right domain is very important to growing your business. It can help you gain exposure or it can create problems ranking your business. Domain selection is an important step in the process and its not to be taken lightly. A domain is typically around $25/year unless it's a premium domain which could be worth the investment.
#5 Marketing (Depends on services)
SEO, SEM, PPC, Social, Etc area all ways to promote yuor website so your customer see you and takes the next step in the sales funnel. DEpending on your product or service a website is essential for this. Your online reputation is also important for a service based business. if you have a bad reputation and dont respond to reviews this will reduce the number of people that will respond to your marketing.
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